Kennzahlen Social Media

Unterschiede zwischen Version 7 und aktuelle Version

Zusammenfassung: Rückgängig gemacht auf den Stand vom 2011-04-13 07:16 UTC

Geändert:

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stattdessen:

> **Quelle: [http://rhappe.typepad.com/thesocialorganization/social-media-metrics.html Rachel Happe: Social Media Metrics]**
> : Über Rachel Happe: »//[
http://www.idc.com/getdoc.jsp?containerId=PRF002884 Rachel Happe leads IDC's research on the Digital Business Economy]//«
> === Activity Metrics ===
> * Pageviews
> * Unique visitors
> * Members
> * Posts (ideas/threads)
> * Number of groups (networks/forums)
> * Comments & Trackbacks
> * Tags/Ratings/Rankings
> * Time spent on site
> * Contributors
> * Active contributors
> * Word count
> * Referrals
> * Completed profiles
> * Connections (between members)
> * Ratios: Member to contributor; Posts to comments; Completed profiles to posts
> * Periods: By day, week, month, year
> * Frequency: of visits, posts, comments
> === Survey Metrics ===
> * Satisfaction
> * Affinity
> * Quality and speed of issue resolution
> * Referral likelihood
> * Relevance of content, connections
> === ROI Measurements ===
> * Marketing/Sales
> ** Cost per number of engaged prospects (community vs
. other initiatives)
> ** Number of leads/period
> ** Number of qualified leads/period
> ** Ratio of qualified to non-qualified leads
> ** Cost of lead
> ** Time to qualified lead
> ** Lead conversion
> ** Number of pre-sales reference calls (to other customers)
> ** Average new revenue per customer
> * Customer Support
> ** Customer satisfaction
> ** Number of initiated support tickets per customer per period
> ** Support cost per customer in community
> * Product Development
> ** Number of new product ideas
> ** % of ideas from customers/prospects/community
> ** Idea to development initiation cycle time
> ** Revenue/Adoption rate of new products from community vs
. traditional sources
> * HR
> ** Retention/Employee turn over
> ** Time to hire
> ** Prospect identification cost
> ** Prospect to hire conversion rate
> ** Hiring cost
> ** Training cost
> ** Time to acclimation for new employees
> === General Internet Tracking (outside of enterprise-sponsored communities) ===
> * Net Promoter Score
> * Meme Lifecycle
> * Number of mentions (tracked via web or blog search engines)
> * Positive
/Negative listing ratios on major search engines


Quelle: Rachel Happe: Social Media Metrics

Über Rachel Happe: »Rachel Happe leads IDC's research on the Digital Business Economy«

Activity Metrics

Survey Metrics

ROI Measurements

General Internet Tracking (outside of enterprise-sponsored communities)